OTT TV and Cloud TV - Explained

OTT TV:

OTT TV refers to video content that's streamed directly to consumers via the open internet, instead of through traditional television providers.

You can watch it on any internet-connected device or on Smart TVs.


OTT TV is on the rise. Netflix surpassed 200 million subscribers, with Hulu and Amazon Prime Video bringing in millions of new subscribers, as "chilling at home" was pretty much enforced by authorities.


Benefits of OTT TV:


  • Cost-Effective
  • Easy Access
  • Creative and Unusual Content
  • An open platform for Entertainment Industry
  • A platform for International content

If You Already Have An Idea About Launching An OTT Platform Across The Devices, Schedule A Free Demo And We’ll Help You Implement It!


Cloud TV:

Cloud TV enables Pay TV operators to leverage the cloud-based infrastructure to deliver their services, while maintaining the scalability and the robustness of traditional TV.

In CloudTV, CPE and STB functionality is virtualized, enabling pay-TV operators, video service providers, and consumers to watch YouTube and Hulu online with existing and next-generation cable television and IPTV set-top boxes.


As the Cloud TV market grows from USD 1.2 billion in 2020 to USD 4.2 billion by 2026, it is projected to grow at a Compound Annual Growth Rate (CAGR) of 21.9% during the forecast period.


Benefits of Cloud TV:


  • Business Agility
  • Minimal upfront costs
  • Analytics
  • Smooth operations
  • Protecting content
  • Scalability and elasticity
  • Automation and machine learning.
Read more in detail about the difference between Cloud TV & OTT TV.

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